About Baitbox

For more than 25 years BaitBox have been supplying premium pike and sea baits via fishing tackle Retailers in the United Kingdom and Ireland. As passionate pike and sea anglers we know the importance of top quality bait and aim to supply baits that will catch you more fish. In 2010 we launched PikePro, a range of dedicated pike fishing products based upon our own fishing needs. Since then PikePro has grown every year to become one of the UK’s premier pike fishing brands.


Unlike other frozen sea bait firms BAITBOX don’t use wholesalers, we will only supply direct to retailers, meaning we control the entire distribution process which enables us to guarantee the quality of our seabaits. All our sandeels and line caught mackerel are blast frozen within hours of capture so if you are looking for quality seabaits you have come to the right place!


For twenty four years Baitbox have been the UKs No1 brand of blast frozen pike baits. Coming from Grimsby it’s hardly surprising that we are fish specialists - it’s what we know, it’s what we do. We are passionate about our deadbaits and that shows in the quality of every pack of bait that we produce.


When we started the PikePro brand more than ten years ago we set out to develop products that fulfilled our own pike fishing needs, including developing a host of new products that solved real-life problems in our own fishing. From this initial philosophy, the brand has grown from strength-to-strength as more and more anglers have discovered the PikePro difference. Where possible, we source and build products in the UK, giving us complete control over product quality. Today, we are proud to have anglers of the quality of Andy Black, Paul Garner, Clint Walker and Ant Glascoe Jnr developing and testing each of our new ideas, from initial concept to finished product.


Marine Nutrition specializes in the supply of frozen feeds to large Public Aquariums and Zoos. An in depth knowledge of these frozen products and the ability to import in large quantitys (by the container) means we are able to provide the best possible products at very competitive prices. There are several crossovers between fish nutrition and angling bait and over the next twelve months Marine Nutrition will be selecting the very best of its frozen Aquarium feeds to release as fishing baits through its sole UK distributor Baitbox Ltd.